Market Strategies for the Commercial Exploitation of Shape Memory Alloys

Abstract
Recent research and development in the area of shape memory alloys (SMA) continues to yield novel and unique results. The strategic and market issues addressed in this paper seek to recognise the potential of shape memory alloy actuators and their future role in product design. The paper considers current market conditions through life cycle analysis and recognises that the diffusion of shape memory alloys into mainstream design usage will only come about through the successful targeting of innovative customers. For this to occur, the differentiating material function of shape memory must be promoted and perceived as adding value to the product function. Consideration is given to the commercialisation of SMA actuators and the role of an R&D/Market interface. The paper states that for SMA actuators to become commercially viable the physical and mechanical properties of commercially available shape memory alloys must be consolidated and future R&D focused on design properties relevant to applications.